HORNBY HOBBIES LTD / Airfix

Airfix, the iconic flagship brand of Hornby Hobbies, has proudly led the UK’s plastic scale model kit market for over 70 years. Renowned for its rich heritage in the toy and hobby industry, Airfix continues to captivate enthusiasts of all ages. With an expert in-house team dedicated to every detail of the brand, Airfix delivers unmatched quality and authenticity. In my role, I spearheaded efforts to modernize Airfix’s visual identity, striking the perfect balance between its timeless appeal and a fresh, contemporary look. This careful evolution ensured the brand remained relevant and resonant without losing its classic charm.

Categories: Design for print, Packaging, Advertising, Brand development, Leisure/Hobbies/Retail.