Antarctic landscape with glaciers, icebergs, mountains with text overlay.

EUROSTAR / onboard café branding

This speculative Eurostar Café branding concept reimagines a vibrant, modern identity designed to cater to travellers who value convenience and quality. The branding features a bold colour palette of deep teal and bright yellow, representing reliability and warmth, paired with sleek typography and a travel-inspired logo incorporating a stylised star.

The product packaging and promotional materials are crafted for simplicity and practicality, ensuring strong brand recognition while maintaining a seamless customer experience. With a cohesive visual language that includes enticing food imagery and intuitive iconography, this concept aims to deliver a memorable, engaging café experience that aligns perfectly with Eurostar’s core brand values and enhances its connection with modern travellers.