SYSTEM C / healthcare software specialists

System C, a leader in delivering cutting-edge IT solutions for the health and social care sectors, required a dynamic and versatile brand identity that could extend beyond their core markets and resonate with diverse audiences. To address this challenge, I designed a distinctive ‘globe’ logo that embodies their holistic, innovative, and forward-thinking approach.

The globe motif was carefully selected to represent System C’s global vision and interconnected solutions, aligning with their mission to improve health and social care outcomes. This modern and adaptable design ensured the brand would stand out in new regions, particularly where traditional illustrative imagery might not carry the same cultural or emotional resonance.

By creating a visually impactful and strategically relevant logo, I helped position System C for successful expansion into international markets, reinforcing their reputation as an industry innovator. This project highlights my ability to develop branding solutions that are not only visually compelling but also strategically aligned with business growth objectives.

Categories: Concept, Branding, Design for print, B2B, Public/Private Healthcare.