THOMAS AVELING / prospectus and website

I undertook the redesign of the prospectus for Thomas Aveling School in Rochester. The brief required a clean, modern, and engaging design that showcased the school’s students and their accomplishments. Central to the project was the aim to reflect the school’s values of inclusivity, community, and collaboration.

To capture this ethos, I developed the strapline “You, Me, Us”. This simple yet powerful phrase encapsulated the school’s community-focused approach to education and served as the creative foundation for the entire project.

The visual design prominently featured large cut-out images of individual students, complemented by group photos and pictures of student work. These elements not only highlighted student achievements but also created a welcoming and dynamic visual narrative, reinforcing the sense of belonging and pride that Thomas Aveling School fosters.

For the prospectus, I focused on clear, accessible layouts and vivid imagery, ensuring the content was easy to navigate while maintaining a polished and professional aesthetic.

Categories: Design for print, Concept, Education.